Describe a Video Ad, Get a Script: Prizmad's Agent Chat

The most expensive step in AI video ads isn't rendering — it's the gap between "I know what I want" and a script that captures it. That's the step we just removed. Prizmad Agent (shipped this week) turns the brief into a generation-ready script inside a chat: describe the ad you want, answer a couple of skippable questions, and hit generate — the video renders through the exact same pipeline as the wizard, without you ever opening a script editor.

It's part of any paid plan: Launch $39/mo, Starter $99/mo, or Pro $249/mo.

How it works

The flow is three turns, not a blank page:

1. You describe the ad. "A 15-second ad for my matcha brand, cozy winter morning vibe, pastel can on a wooden counter." Natural language, as short or as detailed as you like.
2. The agent asks the questions that actually matter. It collects three script parameters in order — product source, mood, and format — with answer-option buttons so you can answer in one tap:
   • Product: product link, upload files, fictional brand, or your own idea
   • Mood: cozy, energetic, premium, or your own idea
   • Format: 15s TikTok/Reels 9:16, 30s vertical, or 30s YouTube 16:9
3. You generate. The agent composes the completed brief and a ready script, and the Generate button kicks off the same video-generation pipeline the /new wizard uses — the same avatars, the same AI Studio models, the same output formats.

Skip is a first-class option: type "skip" and the remaining parameters fill with sensible defaults (fictional brand, energetic mood, 15s TikTok/Reels 9:16), so you can go from a one-line idea to a rendered 9:16 ad without answering anything you don't care about.

Why this matters for ecommerce ad teams

The script is where most ad programs stall. In a typical week, a DTC brand needs 5–10 new video scripts to feed Meta, TikTok, and Google's appetite for fresh creative — and every one of them starts as a blank document. The Agent doesn't make the script better than a strong creative brief; it makes the brief-to-script step instant and repeatable, which is the constraint that actually limits ad velocity.

The parameter order is the interesting part. Product, mood, format — that's the same order a media buyer thinks in when they ask for creative. The agent persists the brief as a state machine rather than parsing free text, so the script it proposes is structurally aligned with the placement you named: a 15s 9:16 brief produces a 15-second, vertical, hook-first structure, not a generic 60-second spot you have to re-cut.

What it costs

Agent chat is included in every paid plan — the same tokens that cover generation cover the conversation, and the render itself is a standard generation. At current pricing:

• Launch: $39/mo for 30 tokens (roughly 6–7 renders)
• Starter: $99/mo for 80 tokens
• Pro: $249/mo for 350 tokens

For a brand that currently pays a copywriter for scripts and a production house for renders, the Agent collapses two line items into one subscription — and the creative system stays consistent: the script the agent proposes is the script the pipeline renders, with no translation loss between brief and output.

Try it

The Agent lives in the Prizmad dashboard, behind the same subscription as the rest of the product. Sign in, open Agent, and describe your next ad in a sentence — pick a plan if you're not already on one. If you'd rather skip the chat entirely, the wizard still takes a product URL straight to a finished ad in about five minutes. Both roads lead to the same pipeline; the Agent just removes the blank page.